Insights

The Problem

A local winery consistently making quality premium Texas wine was vying for share in an increasingly competitive market. The venture began as a passion project, and since then, production had scaled to be much more. What had struggled to scale was marketing efforts, customer relationship management, and consistent revenue, as most sales had been from tasting room guests during private wine tasting experiences. The winery had grown exclusively by word of mouth, by merit of its high quality product and uniquely intimate tasting offering.

The Solution

We were able to provide what the company needed the most: an extra pair of hands. By contracting one of our partners part-time with the small batch winery, we were successfully able to steadily increase market exposure through in-person events, digital marketing, and SEO (search engine optimization). We stood up the winery's wine club, which insured more steady revenue from repeat sales. We also helped transition to a new industry-standard storage and distribution partner, to ease the logistical burden of shipping out online sales and remote club sales and freeing up much more time for the owner to focus on his passion of winemaking.